Hashtags may or may not deserve their own post, but being force fed #spidernation lately has gotten me thinking about them.
I strongly dislike #spidernation. Not the concept of course, I hate the actual hashtag. It’s boring, unoriginal, and taken. Run a search for it on Twitter or set up a filtered column, and you get a lot of tweets about Concord (NC) High – their colors are black and gold and they have lots of spirit (oh yes we do, how ’bout you?).
The real problem however, is that everything now is a Nation. Red Sox Nation. Big Blue Nation. Gator Nation. Colbert Nation. Enough. We get it. “Nation” identifies a group across political (and other) boundaries. It works well for sports team fan groups. Tomahawk Nation really pulls it all together – sports, politics, indigenous people.
UR can do better than #spidernation. Yes, #spidernation is easy and it has gained some traction, but there must be a better option. This is the equivalent of a First-Initial-Beginning-of-Last-Name nickname for a player (A-Rod, A-Gon, T-Mac, K-Mart). It’s an impressive display of un-creativity and un-inspiration.
Allow me to present a few ideas for new hashtags for Spider fans on Twitter:
#spiders – Too generic, WAY too much traffic on Twitter.
#uofr – Too confusing at a glance. Although it would be funny as a constant reminder of the school getting scooped on @UofR.
#spiderdead – Yes, from the fight song. It’s cheeky and self-deprecating. Everyone likes that.
#spiderborn – Same origin, less cheek. Good for recruiting?
#spiderbred – Complete the fight song trifecta. There’s gotta be a chant or round or something in there. (I’m hearing ‘Rock, Chalk, Jayhawk’ in my head.)
#spiderstrong – As if Lance didn’t already kill off the ______strong movement, along came Boston Strong. Let’s leave _____strong to the real causes.
#redsweater – Own it.
#webstur – Yet more value out of the marketing firm’s work!
#gospiders – Beige colored beige.
#rollspides – Ugh. Somehow even more derivative than Spider Nation. Let’s just pretend this never happened. (But good season, Diamond Spiders!)
#spiderbandwagon – Shameless self-promotion. It’s cool, right?
#teamspiders – Yawn.
#MolivaBelieva – Rallying cry for perseverance and reference to a random Spider who never put it all together? Win.
#spiderweb – Hmmm, includes the team mascot and it’s a little punny. There’s potential.
#urspiderweb – After a quick Twitter search, adding UR would be helpful in eliminating random noise and instagrams of actual spiderwebs. Addition still leaves a shortish tag.
#urspiders – Straight and simple identifier. Lacking in creativity.
#rspiders – A very short tag. Includes mascot and school references. Simple and strong. And the play on words/letter makes a statement.
There it is. My candidate for new Spider Social Media Rewards official hashtag: #rspiders. (Of course, I’m a sucker for free stuff, so in the meantime I’ll keep using #spidernation and collecting points. Sorry. Standards? Look elsewhere.) Now, I’m not holding my breath that any of these ideas will pick up steam. Social media doesn’t work that way. Traction on Twitter is a little more fickle.
Unless you have a tiered reward system at your disposal.
But maybe I’m wrong. Or maybe someone will come up with something better on their summer vacation.